Check out this informative segment that highlights the partnership and features the network's award-winning Immersive Mixed Reality (IMR) technology. Partnering with The Weather Channel is a natural fit to not only keep meteorologists protected from the elements, but to showcase hardworking gear performance in its most natural element: outside and in the field."įrom extreme heat, to torrential rains and flooding, to below freezing temperatures, Carhartt will be essential to The Weather Channel's field weather reporting. "Meteorologists in the field experience some of the most extreme weather conditions imaginable, and we know that many people rely on meteorologists to inform them about the gear they wear while working outside. "As the world's premium workwear brand since 1889, Carhartt has always been a brand for all hardworking people that endure varying weather conditions on the job," said Susan Hennike, chief brand officer at Carhartt. This new collaboration between The Weather Channel and Carhartt brings together two brands that know how to tough it out in difficult conditions to keep Americans safe and comfortable." "As America's most trusted news brand, our meteorologists are often out in extreme weather conditions, delivering life-saving reporting. "We're excited to announce our apparel partnership with Carhartt," said Nora Zimmett, President of News and Original Series for Weather Group.
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